Samsung charges high prices for their products due to the semiconductor technology integrated in their high quality products. This makes it hard for the company to target middle and low class people who form a larger portion of the consumer market. This forces the company to expand the target, which is only achievable in 2014. The weakness presents less or minimal effects to customers since the product quality is unsurpassed and to the consumer, concerned with quality than price the effect are none. However, financial conscious customers will compare the prices with others and resort to cheaper alternatives (Ferrell & Hartline, 2010).
It was during Kennedy’s time in office that Daniel J. Boorstin published his unsettling treatise on national politics, The Image: A Guide to Pseudo-Events in America . He questioned the use of advertising to sell presidents, proclaiming that the image in . culture has replaced the ideal, with the country now turned over to public relations experts. But, as we dissect the multi-dimensional TV images of President Kennedy over his evolving career in politics, we see a leader deploying his image in all forms of television to further American ideals of justice and fairness. His image, far from being the façade of which Boorstin warned, conveys profound realities.
In 1959 Sarnoff was a member of the Rockefeller Brothers Fund panel to report on . foreign policy. As a member of that panel and in a subsequent essay published in Life as part of its "The National Purpose" series, he was critical of the tentative stand being taken by the United States in fighting the political and psychological warfare being waged by Soviet -led international Communism against the West . He strongly advocated an aggressive, multi-faceted fight in the ideological and political realms with a determination to decisively win the Cold War .